May 15, 2023
With Australia and the world watching obsessing over women’s soccer, in partnership with Nike, invited soccer fans to visit Melbourne’s iconic T&G Building to experience a celebration of soccer.
The T&G Building atrium has been taken over with an incredible five-storey visual installation of Nike’s ‘Forever and Today’ campaign heroing the Matildas. Visitors will also be able to browse and buy authentic vintage soccer shirts on Wednesday 2 August at a pop-up atrium market hosted by PFC Vintage.
Nike Pacific Global Places and Services, Michael Rowlands shares “As the biggest moment in World Football approaches, Nike is delighted to have collaborated with T&G and fellow building tenants to show our combined support for the Matildas as they attempt their greatest challenge of all. In the Atrium, you’ll now see an installation of Nike’s ‘Forever & today’ campaign, elevating the Matildas at scale.”
Signalling the strength of our relationships, working in partnership to activate shared spaces and create excitement within a building, Pembroke and Nike worked together to transform the T&G Building into a sporting utopia.